The Legend of Merida

According to the legend, Ike Tseng, an engineer for a scooter company, once traveled to the USA. During his stay, he came across a sign at a bike shop with the provocative message: "We do not repair inferior Taiwanese bicycles."

This moment became a turning point. In 1972, Ike returned to Taiwan, determined to fundamentally change the image of Taiwanese bicycles. He founded a bicycle factory that initially produced bikes for other brands. With millions of bikes produced for renowned companies, the company quickly built an excellent reputation for quality.

However, Ike was more than just a talented engineer – he was a visionary. His groundbreaking ideas shaped the development of the global bicycle industry and set new standards for innovation and excellence.

Merida – Visionary Innovation from Taiwan

Merida is more than just a leading bicycle manufacturer – it is synonymous with innovation, passion, and the pursuit of perfect performance. Founded in Taiwan, a globally recognized center for bicycle design and technology, Merida has established itself as one of the most renowned players on the global market. But the journey there has always been driven by a clear vision: Merida aims to redefine the cycling experience with every new development and every new model.

Merida is not just a bike manufacturer. It is a vision for tomorrow – for riders who want to experience the future on two wheels.

The Focus

With a clear focus on advanced technologies and high-quality materials, Merida has managed to develop bikes that are both sporty and functional. The use of innovative carbon fibers, precise manufacturing processes, and custom geometry demonstrates how much the company values quality and attention to detail. At every stage of production, Merida ensures that each bike offers the perfect balance of performance, comfort, and durability.

The Future

But Merida doesn't stop at traditional bike types. With the growing popularity of e-bikes, road bikes, and gravel bikes, Merida has expanded its expertise into these new, forward-thinking categories. The company knows how to combine the benefits of electric assistance with the feel of traditional riding – a symbiosis that is invaluable, especially in a fast-paced, tech-savvy world.

The future of Merida goes far beyond cycling. With a clear focus on sustainability, innovation, and the continuous improvement of the cycling experience, Merida is well-positioned to help shape the mobility of tomorrow. The company believes in the power of progress and in the idea that every bike is a step toward a better, healthier, and more environmentally conscious world.